Subscription Service for Eyewear & Lens Care Products

1. Overview

Nowadays, most people wear glasses or contact lenses, but subscription services for their care products are rare. This service offers tailored subscriptions to enhance convenience and hygiene for users.

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2. Key Product Categories

Eyewear Care Products

1. Eyeglass Cleaner: Spray type, disposable wipes.
2. Lens Cloth: Microfiber cloth, designed for regular replacement.
3. Ultrasonic Cleaner: Deep cleaning for lens and frame crevices.
4. Eyeglass Cases & Holders: Portable and protective storage options.
5. Nose Pads & Spare Parts: Replacement support for consumable components.

Contact Lens Care Products

• Custom care solutions for different lens types (soft, hard, orthokeratology, etc.) and wearing periods.
  • Key Products: Multi-purpose solutions, protein removers, lens cases, lubricants.
  • Subscription Plans: Tailored by wearing period (daily, weekly, extended wear).

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3. Market Analysis

• Target Customers: Eyewear and contact lens users focused on hygiene.
• Market Potential: Repeated purchases for care products offer a stable subscription base.
• Differentiation Strategy: Stand out with instructional content and additional services.

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4. Business Model

• Subscription Plans: Monthly or weekly plans optimized for usage patterns.
• Additional Services: Video tutorials on care methods and brand collaboration promotions.

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5. Expected Benefits

• Reduce inconvenience in purchasing care products and enhance hygiene.
• Create stable revenue through a subscription-based system.

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6. Additional Ideas

• Video Content: Tutorials on cleaning and usage techniques.
• Community Engagement: Build user trust through reviews and interactive Q&A.